Privacy policy

Privacy Policy

Last Modified: March 2023

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bolderplay.myshopify.com (the “Site”). The Site also includes any webpages and content managed by True Play, LLC and our social media sites (Twitter, Facebook, YouTube, Instagram, TikTok, and other community or interactive sites).

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE ACCESSING OR USING OUR SITE. By accessing or using any part of the Site, you agree to be bound by this Privacy Policy and our Terms of Service. If you do not agree to this Privacy Policy and our Terms of Service, then you may not access the Site or use any services.

Throughout the Site, the terms “True Play,” “Bolder Play,” “we,” “us,” and “our” refer to True Play, LLC.

CHILDREN UNDER THE AGE OF 18

Our Site is not intended for children under 18 years of age or the age of majority in your state or province of residence. No one under age 18 may provide any information to or on the Site. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Site. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we have any information from or about a child under 18, please contact us at support@bolderplay.com.

 

PERSONAL INFORMATION WE COLLECT

 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

 

We collect Device Information using the following technologies:

 

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

 

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally, when you create a user account, sign up for marketing communications, post comments on our Site or otherwise voluntarily submit information, we collect certain information from you, including your name, email address, phone number, or other personal information that you voluntarily provide.

 

When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

 

When we talk about “Personal Information” in this Privacy Policy, we are talking the information described above, including Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

 

We do not sell any Personal Information and have not previously sold any Personal Information.

 

We use the Personal Information that we collect generally to provide our products and Services and fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Personal Information to:

 

  • Communicate with you (for example, if you contact us for support);
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

 

You may agree to receive marketing text messages from us at the number provided, including messages sent by autodialer. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies. Reply HELP for help or STOP to cancel.

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing, re-targeting and advertising campaigns).

 

SHARING YOUR PERSONAL INFORMATION

 

We share your Personal Information with third parties to help us use your Personal Information as described above to provide our Services.

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

 

We share your data with third-party companies who perform services on our behalf, like payment processing, fraud and abuse prevention, data analysis, marketing and advertising services, email and hosting services, and customer services and support.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIORAL ADVERTISING

 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

For example:

 

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

 

We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

 

We use META pixels and Google pixels to track website traffic and to appropriately display advertisements on these platforms and their associated resources.

 

We use cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

 

You can opt-out of targeted advertising by using the links below:

 

Facebook: https://www.facebook.com/settings/?tab=ads

 

Google: https://www.google.com/settings/ads/anonymous

 

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

 

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

DO NOT TRACK

 

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

COOKIE POLICY

 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

 

For more information about cookies and a list of cookies that we use to optimize your experience on our Site and to provide our Services, please visit Shopify’s Cookie Policy: https://www.shopify.com/legal/cookies.

 

CALIFORNIA PRIVACY RIGHTS

 

If you are a California resident, you have certain rights under the California Consumer Privacy Act (“CCPA”):

  • Right to know: You have the right to know more about the categories and specific pieces of Personal Information that we have collected about you and access a copy of your Personal Information.
  • Right to delete: You have the right to request deletion of Personal Information we have collected about you.
  • Right to correct: You have the right to request that we correct inaccurate Personal Information that we have collected about you.
  • Right to opt-out: You have the right to opt out of the sale of your Personal Information. We do not sell any Personal Information and have not previously sold any Personal Information.
  • Right to limit use and disclosure of sensitive Personal Information: You have the right to request that we only use your sensitive Personal Information (for example, your social security number or your financial account information) for limited purposes, such as providing you with the Services you requested. We only use this information for the limited purposes described in our Privacy Policy.

 

The categories of Personal Information we collect and how we collect it are described above in the section entitled “PERSONAL INFORMATION WE COLLECT.” The business and commercial purposes for which your Personal Information is collected is described above in the section entitled “HOW DO WE USE YOUR PERSONAL INFORMATION?” Sharing of your Personal Information is described under the section entitled “SHARING YOUR PERSONAL INFORMATION.”

 

To exercise any of these rights, please submit a written request to the address below. In your request, please specify that you want a “CCPA Information Request,” specify your what request you are making, and include your full name, phone number, email address and residential address.

 

As a California resident, you also have the right to request certain details about what Personal Information we share with third parties for those third parties’ direct marketing purposes.

 

Upon receipt of a request with the necessary information from you, we will search our records to determine whether or not we have collected any of your Personal Information. We will confirm receipt of your request within 10 days. If we need additional information to verify your identity, we will notify you. Please allow 45 days for a response. If we cannot comply with your request for any reason within that 45-day period, we will notify you.

 

You can submit your request by contacting us at support@bolderplay.com (Please include “CCPA Information Request” in the message) or:

 

True Play, LLC dba Bolder Play

Attn: CCPA Information Request

355 South 520 West, Suite 140

Lindon UT 84042

United States

 

Our Site is not intended to be available for visitors who are under 18 years old without parental or guardian consent. In accordance with the law, if you are under 18 and have an account on our Site, you may ask us to remove reviews or other content that you posted on the site by contacting us at support@bolderplay.com. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of content that you posted.

 

We will not discriminate against you because you have exercised any of your privacy rights under the California Consumer Privacy Act.

 

CANADA & MEXICO

 

Bolder Play complies with Canadian and Mexican Federal and Provincial privacy laws and regulations. We will only use your Personal Information for the purposes intended and as detailed in the Privacy Policy unless we have obtained your consent to use it for other purposes.

 

Residents of Canada and Mexico are notified that the Personal Information they provide to us is stored in the company’s databases outside of Canada and Mexico including in the United States and may be subject to disclosure to authorized law enforcement or government agencies in response to lawful demand pursuant to the laws of that country.

 

To contact us regarding your Personal Information, please contact us at support@bolderplay.com (Please include “Internet Privacy” in the message) or:

 

True Play, LLC dba Bolder Play

Attn: Internet Privacy

355 South 520 West, Suite 140

Lindon UT 84042

United States

 

EUROPEAN UNION, SWITZERLAND, AND UNITED KINGDOM

 

In accordance with the European Union’s General Data Protection Regulation (GDPR) and the United Kingdom’s Data Protection Act 2018, Bolder Play will use your Personal Information only for the purposes intended and as detailed in the Privacy Policy unless we have obtained your consent to use it for other purposes.

 

Residents of the EU, Switzerland, and UK are notified that the Personal Information they provide to us is stored in the company’s databases outside of the EU, Switzerland, and UK including in Canada and the United States and may be subject to disclosure to authorized law enforcement or government agencies in response to lawful demand pursuant to the laws of that country.

 

Retention of Personal Data

 

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

 

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

 

Details of retention periods for different aspects of your personal data can be requested from us by contacting us at support@bolderplay.com.

 

Automatic Decision-Making

 

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

 

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

 

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

 

Services that include elements of automated decision-making include:

 

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

 

Legal Rights

 

You have the right to:

 

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
    • If you want us to establish the data’s accuracy.
    • Where our use of the data is unlawful but you do not want us to erase it.
    • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
    • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

 

To contact us regarding your Personal Information, please contact us at support@bolderplay.com (Please include “Internet Privacy” in the message) or:

 

True Play, LLC dba Bolder Play

Attn: Internet Privacy

355 South 520 West, Suite 140

Lindon UT 84042

United States

 

DATA RETENTION

 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@bolderplay.com or by mail using the details provided below:

 

True Play, LLC dba Bolder Play

355 South 520 West, Suite 140

Lindon UT 84042

United States